Modular Closet Systems Case Study: How Modular Closets Took Custom Closets From Click to Factory Floor
Hexacoder built a modular closet design platform that lets buyers design your own closet system online, price it in real time, and send production-ready output straight to the factory floor.
About Modular Closets
Modular Closets designs and manufactures custom closet systems and modular closet systems for multifamily property developers and retail customers across the US, selling both through large-scale unit rollouts and direct-to-consumer online orders.
Take a fully custom closet design and
make it self-service.
Take a fully custom closet design and make it self-service — from a buyer's first click to a production-ready order on the factory floor — without a salesperson or field technician in the loop.
The Challenge
Field technicians spent 3–5 days per project hand-measuring multifamily sites at a 15–22% error rate. Existing quoting tools capped out at 50 units, causing 3-week delays and a 42% quote error rate. Retail buyers, meanwhile, had no way to design their own closet online, and cart abandonment sat at 68%.
Why Hexacoder
Hexacoder engineered a unified 2-in-1 platform — a Digital Takeoff System paired with a real-time modular closet design tool — delivered under a one-time fixed payment model with no monthly fees, seats, or per-render charges.
The Outcome
Multifamily teams now process 150 units a day instead of 12, and 200-unit project approvals dropped from 14 days to 8 hours. Retail buyers design their own closet system online and check out directly, cutting cart abandonment to 22% and unit labor costs by 74%.
The Challenge
Multifamily Bottlenecks
Field technicians spent 3–5 days per project manually measuring sites, with a 15–22% error rate — delaying timelines for developers with multi-hundred-unit properties.
Scalability & Quoting Friction
Existing tools capped out at 50 units, causing 3-week quoting delays and a 42% quote error rate — each misquote costing roughly $1,200 to correct.
No Way to Design a Closet Online
B2C customers had no closet builder to visualize custom closet systems, accessories like lighting, clothes rods, or drawers, or actual dimensions — driving 68% cart abandonment and sub-2% conversion rates.
A Fragmented, Disconnected Buying Journey
Customers had to move between separate tools for takeoff, customization, and checkout, with no unified experience tying the steps together — a disjointed journey that caused a 28% drop-off rate between initial interest and final order confirmation.
The Results
What Changed for Modular Closets
12.5x Faster Unit Processing
Multifamily throughput scaled from 12 to 150 units a day.
96% Faster Approvals
200-unit project approvals dropped from 14 days down to 8 hours.
68% → 22% Cart Abandonment
Letting buyers design their own closet system online gave retail shoppers the confidence to complete checkout.
74% Lower Labor Cost per Unit
Operational labor cost fell from $85 to $22 per unit.
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