Mugu Cuts Custom Furniture Quotes From Days to Seconds With a 3D Furniture Configurator
Hexacoder built an interactive 3D furniture configurator, built right into Mugu's Shopify store, that lets customers design, price, and order modular shelving on their own — no design software or sales calls needed.
About Mugu
MUGU is a Melbourne furniture brand specializing in premium, customizable mid-century furniture and modern home décor. Its modular shelving and designer storage solutions combine elegant aesthetics with personalized furniture that reflects each customer's own style.
Turn a Slow Email-based Ordering Process
into a Self-serve Shelving Experience.
MUGU is a Melbourne furniture brand specializing in premium, customizable mid-century furniture and modern home décor. Its modular shelving and designer storage solutions combine elegant aesthetics with personalized furniture that reflects each customer's own style.
The Challenge
Mugu's custom shelving orders relied on manual email exchanges and one-off approvals. Customers couldn't preview their dimensions or material choices before buying, and every custom quote required repeated pricing back-and-forth.
Why Hexacoder
Hexacoder delivered a fully interactive 3D configurator under a one-time fixed payment model, giving Mugu complete software ownership with no recurring app subscriptions or per-quote fees — built and launched in four weeks.
The Outcome
Customers now design their own shelving in real time — sizing, materials, and price update instantly. Manual quoting is gone, order errors dropped to zero, and Mugu's team spends its time closing sales instead of drafting them.
The Challenge
Manual Ordering Workflow
Custom furniture requests relied on emails and approvals, making the ordering process for modular shelving slow and inefficient.
Limited Product Visualization
Customers couldn't accurately visualize shelving dimensions, layouts, or materials before requesting a quote.
Complex Product Configuration
Selecting the right width, height, depth, and material was confusing without an interactive customization tool.
Frequent Pricing Revisions
Material choices and custom dimensions affected pricing, leading to repeated revisions and prolonged back-and-forth communication.
The Hexacoder Solution
Hexacoder developed an interactive 3D furniture configurator that enables customers to customize modular shelving with different dimensions, materials, colors, and finishes. Real-time 3D visualization, rule-based validation, and automated quote submissions streamlined the ordering process — delivered in four weeks under Hexacoder's One-Time Fixed Payment Model.
Real-Time 3D Product Visualization
See Every Change Instantly, in 3D
How It Works
Real-time 3D previews let customers adjust width, height, and depth on a true-to-life model, and visualize their shelving before submitting a request.
Why It Matters
It replaces static product photos with a true-to-scale preview, so customers know exactly what they're ordering.
Smart Material Customization Engine
Birchwood, Stainless & Acrylic Panels
How It Works
Guided customization simplifies dimension, material, and finish selection with intuitive controls, letting shoppers swap between panel finishes in real time.
Why It Matters
It turns Mugu's full material range into a visible, tangible choice instead of a line item on a spec sheet.
Rule-Based Validation for Custom Manufacturing
Stops Impossible Combinations Before They Happen
How It Works
Built-in business rules automatically check every configuration against what can actually be built, reducing pricing revisions before submission.
Why It Matters
Every order that reaches Mugu's shop floor is buildable as specified, with no manual double-checking required.
Automated Quote-to-Shopify Checkout Workflow
Native to Shopify
How It Works
Once a customer finalizes their design, a digital quote request is generated automatically and pushed straight into Shopify checkout.
Why It Matters
It eliminates manual communication entirely and lets Mugu take orders around the clock without adding sales headcount.
Measurable Results for Mugu
What Changed for Mugu
0% Dimension & Material Errors
Rule-based validation means every configuration submitted is guaranteed buildable.
Instant Quote Turnaround
Automated, real-time pricing replaced manual quote drafting and revisions entirely.
100% Full Software Ownership
Delivered under a one-time fixed payment — no monthly app fees or per-quote licensing costs.
Live in Four Weeks
From first Blender asset to a live Shopify integration, taking Mugu from concept to launch in a month.
HexaCoder Technologies' work was highly successful, with no issues, resulting in a 300% increase in sales and user engagement. The team delivered on time and communicated well via virtual meetings, emails, and messaging apps. They also understood the project scope well.
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