Mugu Cuts Custom Furniture Quotes From Days to Seconds With a 3D Furniture Configurator
Hexacoder built an interactive 3D furniture configurator, built right into Mugu's Shopify store, that lets customers design, price, and order modular shelving on their own — no design software or sales calls needed.
About Mugu
MUGU is a Melbourne furniture brand specializing in premium, customizable mid-century furniture and modern home décor. Its modular shelving and designer storage solutions combine elegant aesthetics with personalized furniture that reflects each customer's own style.
Turn a Slow Email-based Ordering Process
into a Self-serve Shelving Experience.
MUGU is a Melbourne furniture brand specializing in premium, customizable mid-century furniture and modern home décor. Its modular shelving and designer storage solutions combine elegant aesthetics with personalized furniture that reflects each customer's own style.
The Challenge
Mugu's custom shelving orders relied on manual email exchanges and one-off approvals. Customers couldn't preview their dimensions or material choices before buying, and every custom quote required repeated pricing back-and-forth.
Why Hexacoder
Hexacoder delivered a fully interactive 3D configurator under a one-time fixed payment model, giving Mugu complete software ownership with no recurring app subscriptions or per-quote fees — built and launched in four weeks.
The Outcome
Customers now design their own shelving in real time — sizing, materials, and price update instantly. Manual quoting is gone, order errors dropped to zero, and Mugu's team spends its time closing sales instead of drafting them.
The Challenge
Manual Ordering Workflow
Custom furniture requests relied on emails and approvals, making the ordering process for modular shelving slow and inefficient.
Limited Product Visualization
Customers couldn't accurately visualize shelving dimensions, layouts, or materials before requesting a quote.
Complex Product Configuration
Selecting the right width, height, depth, and material was confusing without an interactive customization tool.
Frequent Pricing Revisions
Material choices and custom dimensions affected pricing, leading to repeated revisions and prolonged back-and-forth communication.
Measurable Results for Mugu
What Changed for Mugu
0% Dimension & Material Errors
Rule-based validation means every configuration submitted is guaranteed buildable.
Instant Quote Turnaround
Automated, real-time pricing replaced manual quote drafting and revisions entirely.
100% Full Software Ownership
Delivered under a one-time fixed payment — no monthly app fees or per-quote licensing costs.
Live in Four Weeks
From first Blender asset to a live Shopify integration, taking Mugu from concept to launch in a month.
Your Industry, Our Tailored Solutions
Join top companies that have scaled their digital infrastructure with us. Drop your project details below to co-create your development blueprint.