Barrel Sauna Configurator Case Study: How Vitkonwood Grew Sales 38% With a 3D Product Configurator and CPQ Pricing
Hexacoder built a custom 3D configurator with CPQ pricing built in for Vitkonwood's barrel saunas — real-time customization, transparent sauna cost, and direct Shopify checkout.
About Vitkonwood
Vitkonwood was founded in 2020, when closed public saunas pushed demand toward personal wellness experiences at home. The founders traveled across seven countries — Sweden, Finland, Estonia, Latvia, Lithuania, Russia, and Belarus — studying local sauna traditions and evaluating more than 30 manufacturers. That research shaped a premium, handcrafted barrel sauna line built to strict Nordic standards, using FSC-certified wood.
A real 3D product configurator for their barrel sauna — accurate sauna cost,full customization.
Give customers a real 3D product configurator for their barrel sauna — accurate sauna cost, full customization, and a tool Vitkonwood owns outright instead of renting.
The Challenge
Vitkonwood's existing custom sauna configurator restricted key options, ran on an ongoing subscription, and its 3D visuals fell short of a luxury sauna brand's standard.
Why Hexacoder
Hexacoder built a fully custom 3D configurator with CPQ pricing built in, so every sauna configuration — size, wood, doors, stove — prices itself instantly.
The Outcome
Customers now configure and buy their sauna through a true-to-life 3D experience with transparent, real-time sauna pricing. Online conversions rose 27%, e-commerce sales grew 38%, and checkout got 33% faster.
The Challenge
A Barrel Sauna Configurator That Held Them Back
The existing 3D configurator restricted several key customization features and lacked the flexibility Vitkonwood's growing range of barrel saunas needed.
Configurator Software Rented, Not Owned
The old configurator software ran on an ongoing subscription model, limiting how far Vitkonwood could scale without paying more indefinitely.
3D Visuals That Undersold a Luxury Sauna Brand
Some of the 3D rendering didn't meet Vitkonwood's quality bar, creating visual inconsistencies that didn't match the premium feel of a handcrafted, modern sauna.
An Incomplete Product Catalog
The old configurator didn't include electric oven or wood-burning stove models at all, so customers configuring their barrel sauna online couldn't see or choose between two of Vitkonwood's core heating options.
The Results
What Changed for Vitkonwood
27% Higher Online Conversions
Customers who could view every detail of their custom sauna in 3D moved forward with their purchase more confidently.
38% Growth in E-Commerce Sales
A better buying experience let customers explore sizes and finishes on their own, without long back-and-forth discussions.
33% Faster Checkout Completion
Connecting the 3D configurator directly to Shopify removed friction at the final step, so fewer customers dropped off before finishing their order.
Full Administrative Independence
Vitkonwood updates options, pricing, and availability on its own, with no developer involvement required.
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