Barrel Sauna Configurator Case Study: How Vitkonwood Grew Sales 38% With a 3D Product Configurator and CPQ Pricing
Hexacoder built a custom 3D configurator with CPQ pricing built in for Vitkonwood's barrel saunas — real-time customization, transparent sauna cost, and direct Shopify checkout.
About Vitkonwood
Vitkonwood was founded in 2020, when closed public saunas pushed demand toward personal wellness experiences at home. The founders traveled across seven countries — Sweden, Finland, Estonia, Latvia, Lithuania, Russia, and Belarus — studying local sauna traditions and evaluating more than 30 manufacturers. That research shaped a premium, handcrafted barrel sauna line built to strict Nordic standards, using FSC-certified wood.
A real 3D product configurator for their barrel sauna — accurate sauna cost,full customization.
Give customers a real 3D product configurator for their barrel sauna — accurate sauna cost, full customization, and a tool Vitkonwood owns outright instead of renting.
The Challenge
Vitkonwood's existing custom sauna configurator restricted key options, ran on an ongoing subscription, and its 3D visuals fell short of a luxury sauna brand's standard.
Why Hexacoder
Hexacoder built a fully custom 3D configurator with CPQ pricing built in, so every sauna configuration — size, wood, doors, stove — prices itself instantly.
The Outcome
Customers now configure and buy their sauna through a true-to-life 3D experience with transparent, real-time sauna pricing. Online conversions rose 27%, e-commerce sales grew 38%, and checkout got 33% faster.
The Challenge
A Barrel Sauna Configurator That Held Them Back
The existing 3D configurator restricted several key customization features and lacked the flexibility Vitkonwood's growing range of barrel saunas needed.
Configurator Software Rented, Not Owned
The old configurator software ran on an ongoing subscription model, limiting how far Vitkonwood could scale without paying more indefinitely.
3D Visuals That Undersold a Luxury Sauna Brand
Some of the 3D rendering didn't meet Vitkonwood's quality bar, creating visual inconsistencies that didn't match the premium feel of a handcrafted, modern sauna.
An Incomplete Product Catalog
The old configurator didn't include electric oven or wood-burning stove models at all, so customers configuring their barrel sauna online couldn't see or choose between two of Vitkonwood's core heating options.
The Hexacoder Solution
Hexacoder built a fully custom 3D product configurator with CPQ software built in, offering complete flexibility across every option — including electric sauna and wood-burning stove choices the old system didn't support.
Real-Time 3D Sauna Builder
Every Size, Wood Type, and Door Style, In View
How It Works
Customers adjust the sauna's length — from a compact 2 person sauna or mini sauna up to a larger 3 person build — along with sauna wood, exterior roof color, sauna doors, indoor benches, and stove type, seeing every choice update instantly in true-to-life 3D.
Why It Matters
It replaces guesswork with a clear, hands-on preview, so buyers commit to their personal sauna for home with confidence.
Autonomous Configurator Dashboard
Full Control, No Developer Needed
How It Works
Vitkonwood's team updates option names, adjusts prices, and manages configurations and availability directly, whenever they need to.
Why It Matters
It gives the business long-term independence instead of relying on an outside vendor for every change to their configurator software.
Dynamic CPQ Engine
Instant, Transparent Sauna Cost
How It Works
As customers configure their barrel sauna, the built-in CPQ engine recalculates sauna price instantly to reflect their exact selections.
Why It Matters
It keeps sauna cost transparent and removes any surprises at checkout — the way modern CPQ tools should work.
Shopify E-Commerce Sync Configurator
One Seamless Buying Journey
How It Works
The configurator works as a fully integrated website product configurator, connecting design directly into Vitkonwood's existing Shopify store.
Why It Matters
It keeps the entire buying experience — from designing a sauna system to checkout — consistent, reliable, and effortless.
The Results
What Changed for Vitkonwood
27% Higher Online Conversions
Customers who could view every detail of their custom sauna in 3D moved forward with their purchase more confidently.
38% Growth in E-Commerce Sales
A better buying experience let customers explore sizes and finishes on their own, without long back-and-forth discussions.
33% Faster Checkout Completion
Connecting the 3D configurator directly to Shopify removed friction at the final step, so fewer customers dropped off before finishing their order.
Full Administrative Independence
Vitkonwood updates options, pricing, and availability on its own, with no developer involvement required.
HexaCoder Technologies' work was highly successful, with no issues, resulting in a 300% increase in sales and user engagement. The team delivered on time and communicated well via virtual meetings, emails, and messaging apps. They also understood the project scope well.
Your Industry, Our Tailored Solutions
Join top companies that have scaled their digital infrastructure with us. Drop your project details below to co-create your development blueprint.
For Career
Start growing your business with us
© Copyright 2026 Hexacoder Technologies. All rights reserved.